DO HARD THINGS
Challenge the Body Strengthen the Mind
My name is Luke Guyton, and I am the President and Director of the Do Hard Things Project.
My story is deeply rooted in loss. When I was four years old, my dad, Glenn, died by suicide. Just after graduating high school, I lost one of my close friends, Brian Keppy, the same way. Earlier this year, I lost another important figure in my life—Mike Stoneking, who was like a big brother to me growing up.
Each loss has shaped me in different ways, but losing Mike brought something into focus that I can’t ignore. It left me with a deep conviction that I’m meant to do something about this—to help prevent other men from reaching a place where suicide feels like the only option.
I believe men are built to do hard things together. It’s not just a mindset—it’s how we are wired. We were never meant to carry life alone. We were meant for challenge, for community, and for shared struggle. Somewhere along the way, many men lose that connection, and the cost is devastating.
The Do Hard Things Project exists to change that. Through endurance events, shared suffering, and community, we create spaces where men can reconnect—with themselves, with others, and with what it means to keep going.
join the endurance team!
The Do Hard Things Project Endurance Team exists to use cycling and ultra-running as a platform to strengthen men's mental health.
Our mission is simple: raise awareness for mental health, inspire more men to discover the life-changing benefits of endurance sports, and build a community of people committed to doing hard things together.
This isn't just about racing. It's about becoming the kind of person who shows up for others, embraces discomfort, and leads by example.
Team Requirements
Being a member of the Do Hard Things Project Endurance Team comes with responsibility.
To remain on the team, each member must:
Raise a minimum of $1,000 annually for the Do Hard Things Project.
Members are expected to race and proudly represent the project in official team apparel.
Represent the Do Hard Things Project with integrity, sportsmanship, and encouragement both on and off the race course.
Every dollar raised helps us continue our mission of strengthening men's mental health through physical challenges, shared struggle, and community.
What You Can Expect
Let's be clear—this team isn't about getting something for free.
If you're looking for discounts and handouts, this isn't the right fit.
If you're looking for purpose, accountability, and a group of people who will challenge you to become your best, you've found your community.
As a member, you'll receive:
Access to a private team community (Slack or private Facebook Group) where members can ask questions, share training advice, celebrate victories, and encourage one another through setbacks.
A calendar of target races and endurance events where team members can train toward and compete together.
Regular team calls leading up to events covering topics such as training, nutrition, pacing, race strategy, mental preparation, and recovery. Team meetups and dinners at events to strengthen relationships beyond race day.
The opportunity to connect with athletes of all abilities who believe growth happens outside of your comfort zone.
Discounted registration for any Big River Gravel events and the Bear River Backyard ultra.
Discounted registration for any Do Hard Things camps.
Our Culture
We believe the strongest communities are built through shared hardship.
Whether you're chasing a podium, your first century ride, your first 50K, or simply trying to become healthier than you were yesterday, you'll have teammates who genuinely want to see you succeed.
This is a team where encouragement matters more than ego.
Where serving others comes before serving yourself.
Where the finish line is only part of the journey.
Together, we'll push our limits, support one another through life's challenges, and use endurance sports to create conversations that save lives.
Because doing hard things is easier when you don't do them alone.
Men Are Struggling—and Most Are Doing It Alone
Too many men today feel disconnected, overwhelmed, and stuck.
They’re told to be strong—but rarely given the tools or community to actually become stronger.
No man should have to fight alone.
Men Weren’t Built for Comfort
They were built for challenge.
When men face hard things together, they build resilience, connection, and purpose.
The problem isn’t weakness.
The problem is lack of challenge and brotherhood.
That’s Why Do Hard Things ProjEct exists
We help men strengthen their mental health through physical challenges, shared struggle, and real community.
No ego. No judgment. Just men showing up and doing the work.
1.Show Up
Sign up for a camp.
2.Embrace the Challenge
Push yourself and grow physically and mentally.
3. Build Community
Grow stronger together through shared struggle.